The Do More Agriculture Foundation’s (Do More Ag) 2024 campaign, #TalkItOut, runs until the end of October. This important initiative seeks to raise awareness around the critical need for open conversations about mental health in agriculture.

Recent findings from the National Survey of Farmer Mental Health, led by Dr. Andria Jones-Bitton at the University of Guelph, reveal alarming statistics such as 40 per cent of producers across Canada are hesitant to seek professional help due to fear of judgment, while 58 per cent meet the criteria for anxiety and 75 per cent report experiencing mid-to-high stress levels.

These numbers highlight the important need for conversation in farming communities.

The #TalkItOut campaign highlights the power of conversation in tackling mental health challenges.

Do More Ag invites everyone aged 16 and older to join AgTalk, a safe, anonymous space to connect, share, and support one another. With 24/7 clinical moderation, this platform ensures a secure environment for open discussions about mental health in both English and French.

Recent research by Jones-Bitton found that a lack of accessibility to mental health supports and services, mental health stigma in the agricultural community, and a lack of anonymity were among the main reasons that farmers do not seek the support they need.

By providing a safe and anonymous space, AgTalk addresses barriers, ensuring that individuals can connect free of judgment.

“None of us have to be alone with our thoughts. There is power in connecting with each other, in finding the right support, and it all starts with a conversation,” said Lauren Martin, chair of the board of directors at Do More Ag.

Do More Ag is dedicated to supporting the mental wellbeing of those in agriculture. Through its various programs and resources, the foundation is working to build a supportive community and provide a safe space for individuals to share and seek help.

The #TalkItOut campaign will include a range of initiatives, such as social media outreach, digital advertising, and print media, to further spread the message.